Strategy Consulting


Nova Group’s clients include corporate and divisional leaders, sales and marketing teams, and research and business development personnel. Typical strategy consulting projects blend skills in research and fact-based analysis with extensive industry and consulting experience to maximize learning and to enhance the quality of our deliverables and recommendations. Our strategy consulting offerings are tailored to meet our clients’ needs and budgets. Selected areas of expertise are as follows:

Opportunity assessments of new technologies, therapies and markets, are objective in-depth assessments of the prospects for specific opportunities. Emphasis is placed on evaluating clinical and market factors, including:

  • Target patient populations
  • Clinical pathways and therapy comparisons
  • Unmet needs and competitor technology rankings
  • Potential technology adoption rates
  • Market development challenges

Strategic market reviews of company and business unit market opportunities and challenges. A typical engagement includes an evaluation of core and emerging market opportunities and recommendations of the most attractive market segments based on current and future competitive positioning:

  • Market segmentation and sizing
  • Pipeline, portfolio and gap analysis
  • Competitive positioning and market share rankings
  • Customer segmentation and key product purchasing factors
  • Market and technology prioritization

Portfolio analysis evaluates a company’s portfolio of development projects to determine the optimal balance between risk and return, maintenance versus growth, short versus long time to market and other factors:

  • Product and technology road maps
  • Market, technology risk and expected commercial value
  • Valuation of individual projects and portfolio
  • Pipeline capacity analysis and identification of bottlenecks impacting speed-to-market
  • Portfolio management process recommendations

Market and product forecasting combines market assessment with new product forecasting using analytical processes that function together with strategic planning, portfolio management and supply chain:

  • Market size and growth rate
  • Customer buying factors
  • Competitive product positioning
  • Potential differentiation and points of leverage
  • Sales and marketing plan forecasts
  • Planning and forecasting tools and templates for ongoing use

Sales targeting enables a client to increase its identification and penetration of high-opportunity accounts. Most companies track their sales volume within specific accounts but few track their actual market share within each account. The top accounts in the market often look quite different from company’s internal top accounts:

  • Customer and account segmentation
  • Procedure volumes by hospital, physician office, or specialized clinical center
  • Client account penetration analysis
  • Prioritized targets of opportunity